Cedar Crest College, Institutional Advancement

Job Description

Director of Marketing, Communication and Outreach
Cedar Crest College
Institutional Advancement

The Director of Marketing, Communication and Outreach will provide strategic leadership for Cedar Crest College’s mission as a women’s liberal arts college. The Director’s primary functions include marketing and promotion, media, public relations, alumnae relations and community involvement. The qualified candidate will be responsible for planning and implementing creative strategies to promote the College’s distinctive position, enhance the college’s positioning and branding, convey accomplishments and initiatives and assure a positive image through an aggressive marketing, publications and media relations effort. The Director will also be responsible for all aspects of alumni and friends communication including annual fund solicitation and stewardship efforts.

The Director will be a member of the Institutional Advancement senior staff, will act as the primary spokesperson for the College and will advise and assist the Vice President and President in developing strategies to evaluate and strengthen the College’s position and national reputation. He/she will also play a key role in pre-campaign planning, the feasibility study, case preparation and campaign implementation.

Job Requirements

Bachelor's Degree required.

Seven to ten years of progressive responsibility in marketing and communications, preferably in higher education, or with a substantial portfolio of work with higher education clients. The ideal candidate will have a deep appreciation and understanding of the value of a liberal arts education at a women’s college.

Expertise in marketing, media relations, including branding, image content and integrated web site development.

Expertise in annual giving campaigns including direct mail, telephone solicitations, campaign strategy, design and implementation.

Proven portfolio of work spanning public relations, events, issues management, media relations and brand/product advertising (including broadcast, interactive, print and direct mail/collateral).

Demonstrable interpersonal communications and writing skills

Ability to work closely with multiple constituents, including faculty, students, staff, alumnae, community representatives and volunteers.

Develop a close working relationship with the President and key volunteer leaders

Familiarity with institutional advancement required

Skilled in the techniques of market research

Sound budget management skills

Strong management and organizational skills

Knowledge of computer based design, editing, and research applications that support marketing, communications and solicitation.

Familiarity with strategic use of social media

Information and Application Process Instructions

Qualified candidates should submit resume, letter of interest and salary requirements to: Human Resources, Cedar Crest College, 100 College Drive, Allentown, PA 18104 or e-mail: mlgrandi@cedarcrest.edu. Responses will be sent only to those under consideration.

When inquiring or applying for this position, please also reference Academic Careers Online.

EOE

To obtain more information or to submit your resume you can contact Margie Grandinetti as shown below. If you apply for this position, please say you saw it first on www.AcademicCareers.com. Thank you.

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