Calgary, Alberta Canada
Academic Careers Online

Senior Market Research Analyst

SAIT - Southern Alberta Institute of Technology, Business Intelligence and Analytics

Job Title: Senior Market Research Analyst
Job Location: Calgary , Alberta
Status: Full-Time
Job Category: Other Administrative Positions
Business/financial affairs, financial aid
Grants, programs, research admin
Application Closing Date: Open Until Filled
Date Posted: 2019-03-06
Industry: Academic/Education

Job Description

Senior Market Research Analyst
Southern Alberta Institute of Technology

Reporting to the Manager, Market Research and Product Support, the Senior Market Research Analyst designs, implements and conducts major market research and feasibility studies. This will include conducting primary research using a variety of market research techniques as well as analyzing secondary research. The information collected is used in the decision making process at various levels within the SAIT organization. Research studies are conducted for all areas of SAIT and they encompass a comprehensive evaluation of all issues addressed in the research.

  • Determine the appropriate research methodology based on project objectives; devise sampling methods, and design instruments for primary research.
  • Responsible for managing all aspects of market research process, including questionnaire design, data collection, statistical analysis and presentations of the results.
  • Develop moderator guides and recruitment guidelines for focus groups, moderate groups as well as write reports for key stakeholders.
  • Responsible for trend analysis and reporting on a variety of primary and secondary research initiatives such as Satisfaction Surveys, Customer Behaviour surveys and reports, including 3rd party reports.
  • Program and launch surveys using the SAIT Insights research panel as well as other online survey software tools.
  • Manages SAIT Insights research panel including recruitment strategies, panel health monitoring and purging of inactive panelists.
  • Assist with the implementation and management of a student assessment tool.
  • Responsible for conducting competitive scans and analysis as well as market scans as they relate to post-secondary education and SAIT programming.
  • Identify market and industry needs and future trends to assist with development of new SAIT program offerings.
  • Conduct research related to the Program Quality Assessment process of SAIT programs.
  • Responsible for maintaining quality control and data integrity.
  • Contributes to the annual market research plan and provides recommendations with respect to potential research initiatives and directions, and methodological improvements.
  • Generate ideas for improving SAIT from the perspective of an unbiased consultant.
  • Keep abreast of current trends in education as they relate to SAIT.
  • Respond to ad hoc inquiries for information and analysis of issue from SAITís community. /ul>

Job Requirements

  • The minimum level of education required is a Bachelorís or Masterís Degree with an emphasis on analytical thinking.
  • Preference for those with courses in market research, statistical analysis, data analytics, economics or social sciences.
  • Minimum of 5 years related experience, preferably in a client service capacity, with a professional record of accomplishment in market research work.
  • Advanced knowledge using SPSS statistical software, Excel and PowerPoint.
  • Proficient in online survey programming and study management.
  • Strong problem solving and analytical skills, with ability to synthesize, interpret, analyze and report on data findings.
  • Extensive experience and creativity in reports creation and presentation of data to various audiences.
  • Excellent project management, administrative, and organizational skills, with ability to balance competing priorities.
  • A serious interest in both the educational field and in market research is fundamental in keeping abreast of current issues.
  • Focus group moderator skills would be a definite asset.
  • Experience and/or working knowledge of market research panel management would be an asset.
  • Experience and/or working knowledge of business intelligence tools like Tableau would be an asset.
  • Highly motivated individual, with a strong sense of responsibility, and a high level of integrity.

Information and Application Process Instructions

Please visit our website to apply at:

When inquiring or applying for this position, please also reference

Applicants with dual-career considerations can find university jobs such as professor jobs, dean jobs, chair / department head jobs, and other faculty jobs and employment opportunities at the Southern Alberta Institute of Technology and at other institutions of higher education in the region on or or

To obtain more information or to submit your resume you can contact Human Resources Department as shown below. If you apply for this position, please say you saw it first on Thank you.

Human Resources Department
Please apply online
1301 Ė 16 Avenue NW
Calgary , Alberta T2M 0L4

Description of and other job listings for SAIT - Southern Alberta Institute of Technology

Tell a Friend About This Job
Enter your friend's email address...

Send this page to:

tweet this job share on facebook share on Google+ share on Linkedin WhatsApp

Academic Careers Online Applicants: Search Jobs - Submit Resume
Employers: Search Resumes - Submit Jobs
Legal - Contact Info - Links - FAQ

Academic Careers Online &
485 Devon Park Dr., Suite 116, Wayne, PA 19087, USA
Phone USA (610) 964-9200

This job search site: Academic Careers Online © 1999- All Rights Reserved.

This Internet Commerce Software by Aufrance Associates, © 1995-2019